Companies
Three companies. One job.
I built each of these to do one part of the same thing. Help a good service business get found, and help it stay worth finding once it is.
Most businesses that lose do not lose on quality. They lose on visibility, or they lose on trust, and usually they never find out which. These three companies each take one of those problems.
I am not the one doing the day to day work in them. I built them, my name is on them, and the standard is the one I set behind the camera for eighteen years.
Spearleaf
Local SEO and AI search visibility for service businesses.
Search stopped being ten blue links. A customer looking for a plumber, a dentist, or a pool company now gets a map with three businesses on it, and increasingly gets a straight answer from ChatGPT, Gemini, Claude, or Perplexity that names two or three companies and skips everyone else.
Spearleaf gets a business into those three slots and into those answers. That means the Google Business Profile, the local pages, the citations, the schema, and the content that gives an AI model something specific to repeat about you. Google publishes what actually feeds local ranking, and most of it is unglamorous work that nobody wants to do properly.
The offer is the Rankings-to-Revenue System. There is a measured example of the output further down this page.
Who it is for: service businesses with a real service area and a real Google Business Profile, who are tired of paying for ads to reach people who were going to search for them anyway.
The Reputation
Google review removal, paid only on the result.
Five hundred dollars if the review comes down. Nothing at all if it does not.
I built this one because I needed it. I spent years with an unfair one star review sitting on a studio I had poured my life into, watching it drag an otherwise excellent rating, knowing that every prospective client read it. There is no version of that experience that is not personal.
The honest part nobody says out loud: a review does not come down because you are annoyed by it. It comes down because it violates a policy. Google publishes the prohibited and restricted content rules that actually govern this, and the work is establishing which rule a given review breaks and making that case properly. Some reviews qualify. Plenty do not. Charging only on the result is how we stay honest about which is which.
Who it is for: any business carrying a review it did not earn.
JA Headshots
The portrait studio, and where all of this started.
A headshots-only studio in the McGregor and River District corridor of Fort Myers, photographing professionals across Southwest Florida. Five hundred dollars for the session, one hundred and fifty per retouched image.
This is the original craft. Eighteen years, fifteen thousand professionals, three million images, and a studio that spent seventeen of those years in Chicago as one of the top ten rated in the United States before it moved south in 2024.
It is also where the idea for the other two came from. Being the top rated headshot studio in Chicago was not a vanity metric. It was the entire lead engine, and it worked because people could find the studio and could trust it in the same thirty seconds.
Who it is for: professionals who need a photograph that looks like them on a good day. Lawyers, doctors, realtors, therapists, executives, and anyone whose face is now part of their job.
A measured result
This is Spearleaf's work on JA Headshots, which happens to be a client I own. A geo-grid scan places a virtual searcher at every point on a grid and records where the business actually ranks from each one, which is a truer picture than a single rank check from one location. Every figure below is from one dated scan, and the method is printed with it so you can judge the number rather than take it.
| Search | Average map rank | Top three |
|---|---|---|
| linkedin headshots | 1.3 | 49 of 49 |
| business headshots | 2.8 | 35 of 49 |
| corporate headshots | 2.9 | 35 of 49 |
| professional headshots | 3.0 | 33 of 49 |
Common questions
Does Joshua Albanese do the work himself?
No. He built the three companies and sets the standard, but the day to day work is done by the companies. Enquiries go to whichever one fits, and each has its own site and its own team.
How much does Spearleaf cost?
Pricing depends on the market and the amount of ground to make up, so it is quoted per business. The Spearleaf site is the right place to start that conversation.
What happens if The Reputation cannot remove my review?
You pay nothing. The fee is five hundred dollars only if the review is removed. Not every review qualifies, because removal depends on the review breaking one of Google's published content policies rather than simply being unfair.
Can I book a headshot with Joshua directly?
Sessions are booked through JA Headshots. The studio is in Fort Myers and photographs clients across Southwest Florida, typically booking one to two weeks out.
Not sure which one you need?
Describe the problem and I will point you at the right company, or tell you honestly if none of them is the answer.